When leading companies, campaigns and causes need to tell their story, they call on Consensus Communications. We specialize in developing powerful, award-winning advertising and communications strategies for Fortune 500 companies, respected non-profits and high-profile political campaigns.
Over the last 15 years, our firm has managed nearly $100 million in campaign advertising. Our clients demand world-class work from us—and so do we. Political frontrunners and major companies count on Consensus to manage their entire advertising process and deliver a product of uncompromising quality. That’s why our best resource remains our people. Our production team works with candidates, causes and corporations of every size to pioneer compelling and creative TV advertising campaigns that are data-driven, cost-effective and of outstanding quality.
We’re not like most production houses. Unlike most TV production houses, we are also experienced political consultants. We’ve run successful state, local and federal campaigns and we’re accustomed to dissecting polling data before crafting the message for a 30-second TV spot. In addition to fielding a talented production team, our firm brings top-notch political consultants with decades of experience to the table—an invaluable asset when coordinating a full suite of ads across multiple mediums.
We’re not like most consulting firms, either. Most political consulting firms handle television production rarely, tending to outsource the filming, production and editing services to third parties. Not us. We’ve internalized the technology and the talent required to script, film, direct, edit and produce winning political TV ads. We don’t believe in an assembly-line approach to developing an ad. On the contrary, members of our production team who are involved in the editing process will also be involved in the scripting and filming process to ensure continuity of creative vision and adherence to message. That approach leads to better quality and reduced cost to the client. It’s also provided our firm with a range of production experience that extends beyond the political realm, bringing a unique, contemporary perspective to the development of advertising strategies for candidates, non-profits, trade associations and corporations.
The bottom line: Our approach marries the capabilities of a production house with the experience of a full-service public affairs firm. It saves clients money—and it leads to better ads.
Our media consulting team has pioneered a modern approach to production that emphasizes cost-efficiency and tighter, data-driven message management. We’ve developed effective and winning media campaigns for:
- Ballot Initiatives
- Trade Associations
- Corporate Clients
- Non-Profit Organizations